BALLA.
BALLA is my DJ project and my first brand, built from nothing in 2025: name, look, flyers, promotion, bookings and a website I built myself.
nights played since the first in May 2025
outside promoters — Off Grid Saturdays, Instinct Groove, White Rabbit, Redline
outside bookings in five months, June to October 2026
A name people remember from a flyer.
BALLA started at Frequency Shift 001 on 31 May 2025, the night I first played. The name comes from my last name, Balladelli: short, loud and easy to read on a flyer.
Every booking is something to promote.
Each night gets its own flyer and its own push on social, so promoters see an artist who brings a crowd.
From my own nights to other people’s lineups.
I designed and built my own artist site.
A custom site built in code: an interactive 3D music player for my mixes, a live countdown to the next show, and an archive page for every night with its flyer.
A brand is a promise you keep every night.
Building BALLA taught me that a brand is mostly consistency: the same name, colour and tone every time. Promoters book the artist who shows up and brings people.